摘要
Several recent studies have demonstrated the existence of crossmodal associations (or correspondences) between tastes and non-words, such as ‘maluma’ and ‘takete’. In the present study, we further explore these associations, using tastes and flavors solutions. Participants rated the stimuli on scales anchored by either non-words, taste descriptors, or other descriptors. The results confirm the existence of consistent crossmodal associations between tastes/flavors and words. Moreover, the results of principal components analysis suggest that these associations are likely based on the evaluation of the ‘hedonic value’ and ‘activity’ of the stimuli, two of the three dimensions first identified by Osgood (Psychol Bull 49:197–237, 1952), and since then repeatedly documented in the evaluation of a variety of sensory stimuli. The crossmodal associations elicited by non-words are particularly relevant for the naming/labelling of food products, since they might elicit expectations prior to consumption (and hence potentially be used to avoid any disconfirmation of expectation).
摘要译文
最近的几项研究已经证实的口味和非字之间crossmodal关联（或对应），如“maluma''''和''''takete''''的存在。在本研究中，我们进一步探讨这些协会，通过口味和风味的解决方案。参与者评分尺度上无论是由非话，味道的描述，或其他描述固定的刺激。结果证实口味/香味和字之间一致crossmodal关联的存在。而且，的主成分分析的结果表明，这些关联可能基于“享乐价值”的刺激和“活动”的评价，两个三维首先由奥斯古德鉴定的（心理学公牛49：197-237，1952），此后便反复记录中的各种感官刺激的评价。由非话引发的crossmodal协会是特别相关的食品的命名/标签，因为他们可能会引起在消费前的期望（并且因此潜在地用于避免任何预计失验）。
Anne-Sylvie Crisinel [1] [2] Sophie Jones [1] Charles Spence [1]. ‘The Sweet Taste of Maluma’: Crossmodal Associations Between Tastes and Words[J]. Chemosensory Perception, 2012,5(3-4): 266-273