期刊文献

Thoughts: premium pricing in B2C and B2B 收藏

思考：B2C和B2B的高价定价

原文求助发布源

作者

Andreas Hinterhuber[1]]Stephan M. Liozu[2]]

作者单位

[1]Hinterhuber & PartnersInnsbruckAustria[2]Case Western Reserve UniversityClevelandUSA

关键词

Pricing;Luxury products;Premium products;Value-based pricing;Value quantification;

关键词译文

定价;奢侈品;优质产品;基于价值的定价;价值量化;

发布日期

30 January 2018

页码

301-305

DOI

10.1057/s41272-018-0138-0

来源信息

Journal of Revenue and Pricing Management ISSN：1476-6930, 2018年, 17卷, 4期, 301-305页

摘要

This paper focuses on the topic of premium pricing in B2C and B2B environments. It clarifies the differences between luxury and premium pricing and offers relevant examples of both. It also identifies five trends that impact premium pricing strategies and that can serve as avenues for further research. To practicing managers, this paper offers guidance on the critical trends affecting premium pricing in the future.

摘要译文

本文重点讨论B2C和B2B环境中的溢价定价主题。它阐明了奢侈品和高级定价之间的差异，并提供了两者的相关示例。它还确定了影响优质定价策略的五个趋势，可以作为进一步研究的途径。对于执业经理，本文为影响未来溢价定价的关键趋势提供指导。

Andreas Hinterhuber[1]]Stephan M. Liozu[2]]. Thoughts: premium pricing in B2C and B2B[J]. Journal of Revenue and Pricing Management, 2018,17(4): 301-305