摘要
Research on taste-shape correspondences has focused on one-to-one taste/shape matching tasks. However, foods and drinks tend to involve multiple shapes (or shape attributes) and tastes that co-occur at different moments of our eating experiences. In the present research, we assessed whether food concepts involving more than one taste (e.g., “sweet and sour”) would be associated with pairs of round and/or angular shapes. The participants matched pairs comprising angular and round shapes with “sweet and sour” food concepts more often than with other single taste and taste combination concepts, in a manner that is broadly consistent with studies involving one-to-one taste/shape matches. These results were observed both when the participants were presented with the shape pairs alone (Experiment 1) or along with a product’s packaging (Experiment 2). We conclude by presenting possible explanations for the results obtained, as well as directions for future research.
摘要译文
味觉形状对应的研究集中在一对一的味道/形状匹配任务上。然而，食物和饮料往往涉及多种形状（或形状属性）以及在我们的饮食体验的不同时刻共同出现的口味。在本研究中，我们评估涉及多种口味（例如，“酸甜”）的食物概念是否与圆形和/或有角形状相关联。与包括一对一味道/形状匹配的研究大致一致的方式，参与者将包括角形和圆形形状的对与“甜味和酸味”食物概念相比更频繁地与其他单一味道和味道组合概念相匹配。当参与者单独呈现形状对（实验1）或与产品包装（实验2）一起呈现时，观察到这些结果。我们通过对所获得的结果进行可能的解释以及未来研究的方向来得出结论。
CarlosVelasco[a];Eric J.Beh[b];TiffanyLe[a][c];FernandoMarmolejo-Ramos[d];. The shapes associated with the concept of ‘sweet and sour’ foods[J]. Food Quality and Preference, 2018,68: 250-257